INDIANA MEMBERS CREDIT UNION ANNOUNCES LAUNCH OF NEW TV AD CAMPAIGN
(Indianapolis) Indiana Members Credit Union (IMCU), Central Indiana’s largest credit union, recently launched its new television advertising campaign “Why Go Anywhere Else”. These creative spots will feature former Indianapolis Colts player, Gary Brackett, and will be aired locally.
“We feel that the ‘Why Go Anywhere Else’ advertising campaign echoes the conveniences members want and expect from their financial institution and reinforces the message that Indiana Members Credit Union has always been focused on offering various financial products and services to members in a convenient manner,” said Ron Collier, president and CEO of IMCU. “We are eager to communicate our continued commitment to providing our members with vital and convenient products through our ‘Why Go Anywhere Else’ campaign. We realize that people have many choices when it comes to selecting a financial institution and our goal is to educate consumers about the vast array of convenient services available at IMCU. We are honored to have Mr. Brackett join us in these spots.”
The campaign emphasizes Indiana Members Credit Union’s brand and IMCU’s mobile app and online services along with the campaign phrase: “Why Go Anywhere Else”. The television advertising campaign launched on October 10, 2013. For more information, or to view the spots, please visit www.imcu.org.
About Indiana Members Credit Union
Indiana Members Credit Union, headquartered in Indianapolis, Indiana, was founded in 1956 as the Indiana University Medical Center Federal Credit Union on the campus of IUPUI, and has since grown to 25 branches in Central Indiana, offering members a better financial alternative and a full array of products and services. Traditionally offering better rates on loans and deposits, IMCU maintains true to its roots by “Keeping It Simple” for members. For more information, please visit IMCU online at www.imcu.org.
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